Why Outbound Sales Reps Need Creativity As Well As Persistence To Succeed In Prospecting
By Danny Wong
Creativity is perhaps one of the most underrated skills that can help outbound sales reps transform into top performers. Creative sales reps are able to think on their feet in the face of rapidly shifting circumstances, impress clients with their dedication to innovative problem solving, and brainstorm new ways to add value to the client-salesperson relationship.
While some sales reps might think they weren’t born with exceptional creativity, and therefore they’ll never achieve it, the reality is certain aspects of creative thinking can be learned and nurtured.
Prospects want to be surprised
Consider, for a moment, the average week for a typical B2B lead who is being contacted by outbound prospectors. Think about how many similar sounding sales pitches they encounter, how many features they are informed of, and how much time and money they are told they can save just by giving these products a chance.
Now think about what said prospect would potentially value. Obviously, they are looking for a product or service that will solve their problems, but imagine how far a little variation in storytelling or pitch structure could go to generate excitement for them. B2B buyers may not want to be surprised when it comes to things such as contract terms, but salespeople who can creatively engage with them and surprise them even in the most transactional circumstances have the potential to add a lot of value early in the sales process.
Clients know they can count on creative salespeople to help them solve their problems
It’s rare for a client to feel their pain point is easy to resolve; otherwise they’d be able to take care of it themselves and save their company some money. B2B buyers perceive their problems as multi-faceted and complex, and they understand the responsibility they hold as a key decision maker charged with alleviating this issue for their organization.
Therefore, they are naturally going to gravitate towards sales reps they perceive as being creative thinkers — thinkers who won’t give up at the first sign of complications, and who will prove to be a dedicated and long-term partner. B2B buyers are essentially problem solvers, and they’re looking for someone whom they can share that burden with. That’s why it’s crucial for salespeople to be able to demonstrate they have the capacity for ingenuity and imagination when it comes to the client’s specific pain points.
Outside-the-box solutions are a path around roadblocks
Every sales rep has to have a practiced strategy for getting around roadblocks and objections during the sales process, because these are things everyone in this profession will have to deal with time and time again. What’s important to remember is prospects aren’t saying they don’t want to buy your product when they raise objections; if that was the case, they’d simply cut off the conversation. They are indicating they expect you to consider their situation from a different perspective.
When prospects raise an objection, they don’t want to hear a canned response that suggests their feelings are invalid. Sales reps who work through the objection Go to the full article.