Why Responsive Design Is Not Mobile Optimization (and What to Do About It)

Why Responsive Design Is Not Mobile Optimization (and What to Do About It)

Back in 2014, Jeremy Smith wrote, “Traditional optimization is dead, and in its place is arising a brave new world of mobile conversion optimization.”

I have to disagree. Is mobile conversion optimization a “brave new world”? Yes. Is traditional optimization “dead”? Not by a long shot.

Traditional (i.e. web) optimization and mobile optimization are two separate practices, requiring two separate strategies. One is not replacing the other. Instead, optimizers must learn to master both.

What’s the …read more

: Conversion XL