Why You Should Test on Mobile and Desktop Separately

Why You Should Test on Mobile and Desktop Separately

While running A/B tests on all your traffic at once might seem like a good idea (to get a bigger sample size faster), in reality it’s not. You need to target mobile and desktop audiences separately.

Here are 5 reasons why.

#1: Different things work

What ends up winning for desktop audiences, often does not for mobile users. If you bucket all your traffic into a single test, it might end up as “no difference” – while actually …read more

: Conversion XL