Why You Should Test on Mobile and Desktop Separately
While running A/B tests on all your traffic at once might seem like a good idea (to get a bigger sample size faster), in reality it’s not. You need to target mobile and desktop audiences separately.
Here are 5 reasons why.
#1: Different things work
What ends up winning for desktop audiences, often does not for mobile users. If you bucket all your traffic into a single test, it might end up as “no difference” – while actually …read more