Why You Shouldn’t Trust the Conversion Rate in Google Analytics

Why You Shouldn’t Trust the Conversion Rate in Google Analytics

The success of an online business is measured by various indicators.

The data required comes mostly from web analytics tools – the most popular being Google Analytics. But what if the tool isn’t reporting what people expect it to report? What if you can’t trust all of the metrics in GA?

Google Analytics – One Size Fits All

Google Analytics is simple. The predefined tracking code is implemented in the source code of the webpage – usually without …read more

: Conversion XL