Will Google Penalize You For Duplicating Content? Exclusive Expert Interview
WILL GOOGLE PENALIZE YOU FOR DUPLICATING CONTENT?
I was asked this question in my private members group earlier this week, and as a business marketing online, this is a very important topic that I knew I wanted to write about.
A study conducted by Orbit Media Studios suggested that a blog post will take anywhere from one hour to more than six hours to complete. For me, a blog will take around 2 hours from start to publish.
Knowing this tells me that this is a huge investment of time and this does not stop here. I then take this piece of content and share it across my social networks, as well as post it on various other sites including LinkedIn Pulse, Business 2 Community and Medium.
WHAT IS DUPLICATE CONTENT?
Duplicated content can be defined as “exact text that has been copied from one page, and pasted to a different page with no changes made.”
The biggest problem with doing this is whether Google will penalize me for duplicating content. With the constant changes in Google’s algorithm, the answer to this question changes based on how Google works.
I reached out to a friend, and an industry expert called Alasdair Inglis. Alasdair is Managing Director of We Are Grow who focus on transforming marketing strategies and turning them into a profitable plan for a business marketing online. Part of Alasdair’s expertise includes SEO, which is why I reached out to him. An interview was conducted around this topic and I have documented this below.
WHAT ARE YOU THOUGHTS AROUND DUPLICATING CONTENT?
This is a very complex subject, and technical advice would suggest to not duplicate content, but here is what Google says.
“If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer.”
Duplicating content in its entirety will end up in a fight to rank which is why posting the exact same piece of content on another website so close to it being published on your website will result in a ranking war, where you may find your website traffic decrease because of this.
WOULD YOU SAY IT’S A “NO-NO” TO USE THE SAME CONTENT ON YOUR WEB PAGES AS YOU WOULD ELSEWHERE?
In this case, definitely do not duplicate this kind of content. If you are selling a product or service online and have spent the time and effort to rank for keywords around this product or service, duplicating this content will work against you.
WILL GOOGLE PENALISE YOU FOR DUPLICATING CONTENT ACROSS THE LIKES OF MEDIUM & LINKEDIN PULSE?
Technically, yes; however it’s a bit more complicated. By syndicating your content particularly on the likes of LinkedIn Pulse and Medium you are indeed reaching a whole new community of potential customers, but you do need to be aware that because LinkedIn Pulse and Medium are heavy-weight sites, they will likely outrank you, meaning the traffic to your website drops Go to the full article.