With Shades of ‘1984,’ Chanel and Kristen Stewart Rack Up Video Views


Our weekly chart of brands’ video views is inevitably dominated by consumer tech companies such as Samsung, LG, Google and Apple. In our latest round sees Apple fall out of the top 10 as calculated by Visible Measures, but there’s an interesting non-tech marketer piling up views for an ad that slightly echoes Apple’s classic Super Bowl spot “1984.”

Instead of a runner smashing a giant TV to free people from a dystopia where IBM stands in for Big Brother, Chanel’s campaign finds Kristen Stewart smashing out of a beautiful but claustrophobic landscape.

As always, the view counts in our ranking reflect both organic views and paid ad placements.

Continue reading at AdAge.com

Powered by WPeMatico