Your Organization Really Doesn’t Want Optimization To Succeed
Here’s something not many people talk about: no one at your organization really wants optimization to succeed – at least not in way that is most powerful and revenue impacting.
Let that sink in.
They will all talk about it, they will assist in practice, they will push you to do more and they will say all the right things. But the second a result does not go there way, they will turn on you faster …read more