Your Test is Only as Good as Your Hypothesis [Video]
ConversionXL Live 2016 is coming up next March (get on the list to get tickets at pre-release prices). We’re going to publish video recordings of the previous event, and here’s the first one.
You run A/B tests – some win, some don’t. The likelihood of the tests actually having a positive impact largely depends whether you’re testing the right stuff. Testing stupid stuff that makes no difference is by far the biggest reason …read more