You’re Irrational: How to Avoid Cognitive Blind Spots in Qualitative Analysis

You’re Irrational: How to Avoid Cognitive Blind Spots in Qualitative Analysis

Bias as a problem in qualitative research and analysis is as old as, well, qualitative research.

Bias exists on so many levels that it would be impossible to document them all in this space.

Defining Bias in Qualitative Research

By definition, bias or (to use the more academic term, artifact) occurs when the researcher unconsciously adds a personal opinion into the scientific process or when that opinion or expectation is unintentionally communicated to the research respondents.

Bias can …read more

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