YouTube Ad Crackdown Puts Some Creators Out of Work
YouTube’s crackdown on inappropriate material is inadvertently depriving some creators of as much as 80 percent of their monthly ad sales, a blow to the very people who helped make the site the most popular place to watch video online.
The swift drop in revenue, a side effect of YouTube’s attempt to remove ads from offensive videos, has caused some users who once thrived on the site to quit posting or defect for rival sites like Amazon’s Twitch, according to interviews with a dozen different creators and partners. YouTube says it’s working to address users’ concerns, acknowledging in a statement that “it’s been a tough year for creators.”
The video service has built one of the largest media businesses in the world, with billions of dollars in annual revenue, by relying on relative unknowns to provide it with clips for free. The incentive for users is to build an audience and share in advertising proceeds as their viewership grows. But some creators are reconsidering as they benefit less from the symbiotic relationship.
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