YouTube Lets Brands Make Thousands of Videos From One Ad


YouTube plans to introduce a slew of products Monday that attempt to help with ad targeting, measuring success and making hundreds or thousands of different creative exectutions from one source of video.

The company, part of Google, says it’s expanding its Custom Affinity Audience offering so advertisers can target users who search for ski resorts on Google Maps or download a ski resort app, for example, and serve them with ads for winter-related gear. It also provides targeting based on real-life locations that users may have visited.

Previously, advertisers were able to target users based on searches they performed on YouTube.

Continue reading at AdAge.com

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