YouTube to Start Music Streaming Service ‘Remix’ in March
YouTube plans to introduce a paid music service in March, according to people familiar with the matter, a third attempt by parent company Alphabet to catch up with rivals Spotify and Apple.
The new service could help appease record-industry executives who have pushed for more revenue from YouTube. Warner Music Group, one of the world’s three major record labels, has already signed on, say the people, who asked not to be identified discussing private talks. YouTube is also in talks with the two others, Sony Music Entertainment and Universal Music Group, and Merlin, a consortium of independent labels, the people say.
Paid services from Spotify and Apple Music have spurred a recovery in the music business, which is growing again after almost two decades of decline. Yet major record labels say the growth would be even more significant if not for YouTube, which they criticize for not compensating them enough, considering how much people use the site to listen to tunes. Music is one of the most popular genres of video on YouTube, which attracts more than a billion users a month.
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