YouTube TV Worked Live Footage Into Its Ads in World Series


YouTube used game one of the World Series on Tuesday night to promote its fledgling live pay-TV service with an elaborate ad incorporating live footage.

In a two-minute commercial that aired right before the first pitch, live commentary from the broadcast booth where Joe Buck and John Smoltz called the game morphs into an extended pitch for YouTube TV.

As their discussion continues, the camera zooms out from the on-field footage to a TV set in someone’s living room, which features the same actual live footage from the stadium.

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