YouTube TV Works Live Footage Into Its Ads in World Series


YouTube will use game one of the World Series on Tuesday night to promote its fledgling live pay-TV service with an elaborate ad incorporating live footage.

In a two-minute commercial that will air right before the first pitch, a live shot of the broadcast booth where Joe Buck and John Smoltz will be calling the game will morph into an extended pitch for YouTube TV.

The camera zooms out from the booth to a TV set in someone’s living room, which features actual live footage from the stadium.

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