YouTube’s New Ad Boycott Not Likely to Hurt Any More Than the Last

Brands just can’t seem to quit YouTubeat least not enough so YouTube would notice.

The latest so-called “boycott” against the video giant follows a newfound brand-safety crisis. Adidas, Mars Inc., HP and Diageo are among a slew of major advertisers that froze ad spending on YouTube after a Times of London investigation revealed that ads had run on video that sexualized underage girls.

The “situation is clearly unacceptable,” an Adidas spokewoman tells Ad Age, adding that it has taken immediate action and is working closely with Google “on all necessary steps to avoid any recurrences of this situation.”

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